There are days that I don’t go there even once,” Kretz said in an e-mail to Small Business Computing. “I love many things about it, but mainly its ‘transparency.’ What I mean by that is that I don’t need to visit Producteev’s Web site to use the service. He has rolled the SubMate service out in New York, London and Paris so far. That was a deciding factor for Laurent Kretz, CEO and co-founder of SubMate, a site that lets subway commuters make contact with other riders with similar interests on their daily exodus. “Lots of small teams want to collaborate on tasks, not projects,” he added. “We found out that people weren’t using the features we changed the whole UI, and removed 70 percent to 80 percent of the features to make it simpler,” Ilan Abehassera, CEO and founder of Producteev, told Small Business Computing.įor instance, a creative director at a small advertising agency might need to coordinate tasks and set deadlines with in-house designers, sales people, media buyers, outsourced freelancers and various other team members while planning and implementing an advertising campaign.Ībehassera said that in many cases what people really need is usable task management instead of a feature-heavy project management package. However, it prompted the company to largely rewrite the package to make the user interface (UI) much less complex to negotiate. An initial version of the product received so much feedback during beta testing last year that it was never released. Producteev 2 is actually the first commercial product from the firm. The product’s goal is to make task management simple and inexpensive for small businesses by letting project teams use the communications tools they’re already familiar with, including Gmail and various instant messaging clients. Producteev, a small business software company, hopes to change that reality with Producteev 2, the firm’s new task management service. Many small business owners would like the same kind of project and task management systems that much larger companies take for granted - but price and complexity often holds them back.
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